The advent of technology has changed the tourism industry and made communication between tourism companies more creative and faster with the customers. According to Global Data, using the various technologies can be improved and more efficient, resulting in better customer needs and expectations. The company’s report shows that the growing trend of top-notch tourism technology has made it possible for companies to communicate and interact with their customers at every stage of their journey from planning to implementing the tour.
Elena Mugush, a digital tourism analyst at Global Data, believes that meaningful interactions are still focused on human travel. Nevertheless, tourism companies need to interact between technological innovations and human factors to succeed. When investing in technology, tourism companies need to improve the customer experience. In this article, we will examine 6 trends in the technology of the tourism industry in 2018.
Augmented Reality and Virtual Reality (AR & VR)
The popularity of AR and VR has grown exponentially over the past few years among tourism companies and is still growing. This superior tourism technology is used to market content or enhances customer experience. For example, in VR aircraft, VR technology is used to showcase the cabin of the aircraft to passengers in order to increase ticket sales or sell-side services.
Artificial Intelligence (AI), superior tourism technology
Artificial intelligence is used in many emerging technologies. Items that use artificial intelligence are divided into three categories: Machine Learning, ChatBots, or TravelBots and Robots. Operations that are constantly in need of human intervention and as a result of their time learning their skills today artificially perform their artificial intelligence, which leads to accelerating and improving the quality and performance of the work, and ultimately reducing costs.
Internet of Things (IoT), order things
The Internet of Things has the ability and ability to shape the future of superior tourism technology understood by tourism companies. An example of this is the loss of luggage at airports. For example, the Lufthansa company, using the Internet of Things, has been reducing the stress and anxiety of its passengers. Through the Lufthansa app, the company has put links in the Passenger Flight Card section where passengers can track their luggage.
Sound technology, voice commands
Another digital instrument that leads to the advancement of the superior technology of tourism is the use of voice commands to search instead of typing. Many hotels are starting to experiment with such devices. These include the Kimpton Hotel, Alice Hotel, Westin Buffalo, and W. Austin Marriott. named.
Wi-Fi connection, always on the Internet
During the trip, people tend to be connected to their friends or connect to the Internet to get new ideas, find specific tourist destinations, locate local restaurants or share their experiences with others on social media. As a result, investing in the network service sector helps tour companies create more, more focused and personalized experiences for their customers. As a result, operating efficiency will have realistic decisions, physical protection (through CCTV) and cyber security along with privacy.
Wearable tools, mobile equipment
In spite of the tough start, tourism companies have gradually used this kind of equipment for their personal and integrated experience with their customers. For example, Walt Disney Company uses a customizable RFID-equipped portable instrument in its parks to reduce customer waiting times. This equipment keeps track of customers’ location and activity.